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The Alibi Bar

The Alibi brand had to stand out against the other bars on Rainey Street. The fat, whimsical logo contains a negative question mark giving reference to a questionable alibi. The color palette reflects the design of the bar. We chose to scale the logo really big to make a visual impact.

 
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I was asked to draw up a sugar skull similar to one of the owner's tattoos for the wall mural. A muralist applied the design and logo to the exterior. 

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