The Alibi Bar
The Alibi brand had to stand out against the other bars on Rainey Street. The fat, whimsical logo contains a negative question mark giving reference to a questionable alibi. The color palette reflects the design of the bar. We chose to scale the logo really big to make a visual impact.
I was asked to draw up a sugar skull similar to one of the owner's tattoos for the wall mural. A muralist applied the design and logo to the exterior.